Google Analytics is a powerful web analytics tool provided by Google that allows website owners and marketers to track and analyze user interactions with their websites. It provides valuable insights into website traffic, user behavior, and performance metrics. With Google Analytics, you can gain a deep understanding of your audience, including where they come from, how they navigate your site, and which content they find most engaging. This data enables informed decisions to optimize website performance, enhance user experience, and tailor marketing strategies for better results. In essence, Google Analytics is an essential tool for businesses and website owners to measure, analyze, and improve their online presence.