Google Ads, formerly known as Google AdWords, is a powerful online advertising platform offered by Google. It enables businesses to create and display targeted ads on Google’s search engine and across its extensive network of partner websites and apps.

With Google Ads, advertisers can reach potential customers precisely when they are actively searching for products or services related to their business. Advertisers set budgets and bid amounts for keywords relevant to their offerings. When users enter these keywords in Google’s search bar, the ads appear at the top of the search results or on other websites within the Google Display Network.

Google Ads provides various ad formats, including text ads, display ads, video ads, and shopping ads, allowing businesses to tailor their campaigns to their specific goals and target audiences. The platform offers robust analytics and tracking tools, enabling advertisers to measure the performance of their ads, track conversions, and optimize their campaigns for better results.