Google Tag Manager (GTM) is a versatile and user-friendly digital marketing tool provided by Google. It simplifies the process of adding and managing various tags, tracking codes, and scripts on your website without the need for manual coding. With GTM, you can effortlessly deploy essential tags for web analytics, marketing, and other purposes, enhancing your website’s functionality and performance. Its central management platform streamlines tag implementation, provides version control for changes, and offers a preview and debug mode for seamless testing. GTM empowers website owners and marketers to efficiently organize and optimize their online tracking and marketing efforts, saving time and improving data accuracy.